Don Tapscott (Toronto, 1947) is the author of Wikinomics, a book of worship in the digital economy, and the term digital divide. Web 2.0 enthusiast and participation in the network, was given yesterday in Madrid at a lecture at the Fundación Telefónica and monitored changes in technology. Particularly with regard to disadvantaged countries. "We still have a long way, but access to the Internet should be a priority for all governments. In these countries this is done, usually for the first time from a mobile phone. From there, it opens a world of opportunities and wealth of knowledge " that he explained.
"The mobile revolution is not the iPad. Soon, even more powerful tools to take in the bag at an affordable price. Do not believe in a fourth screen, but variations in the third. TV, PC and mobile."
Tapscott of the value it provides to exchange ideas is convinced, so you do not understand that many organisations. "Save something makes no senses Wealth in a networked world can only add, value to be achieved," he adds.
In recent years a number of leaders for the initiatives to data (open data, in English) with free public data taken over open platforms. From them you can add new services. For example, you can point to a map of black spots of a road. "It's the least you can do with the public. If the taxpayer to tell you what to do with your money." In this line of transparency promotes the dissemination of messages from Wikileaks. Believes that the most important to come. "They focus a lot on [Julian] Assange, cable and governments, if you change information on companies, especially banks know, the commitment to society."
Entrepreneurs are, in their view, almost heroes. "80% of new jobs created by start-ups. You have less than five years and are capable of the social structure and technology of the country to renew." In the case of Spain considers that not only in support of entrepreneurs, but also increase fertility and provide training for unemployed people over 45 years. "Training has never ben so easy and cheap. 80% of the Masters of Business (MBA) is offered in Asia, but at a distance, online."

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